The moustache movement takes this slacktivism to a new low. Not only is no additional effort required, one actually does less, skipping the morning shave. And people are doing less by the thousands. In Canada, for example, some 120,000 are choosing to do less for cancer this year. There is nothing the herd likes more than a broad slacktivist movement. Because the golden truth at the heart of Movember, and other campaigns like it, is that it is more important to be seen doing something, than it is to actually do something. Have a nagging suspicion that you are not really contributing enough to society? Then slip on a yellow bracelet. Need your new girlfriend to see you in a more sensitive light? Wear a pink ribbon. Want everyone at the office to regard you as a well-rounded “leader”? Grow a moustache. Slacktivism is about you; it is not about the cause. If you woke up one morning and sincerely decided you really did want to fight cancer, you would not simply wear a mass-produced fashion accessory. You would write a cheque. You would do it quietly and you would do it often.